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The Rise of Retail Media and YouTube’s TV Takeover
Manage episode 473981039 series 3495403
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In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing.
Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.
00:00-Introduction
01:13-Top 25 Media Sellers: Winners and Trends
08:44-Retail Media Deep Dive with Aisha Khan
19:10-YouTube’s TV Takeover and Nielsen Data
24:33-UK Economy, Advertising Insights, and European Media Consumption
30:14-Weekend Plans and Pop Culture Wrap-Up
Some links:
- GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/
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